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So you launched your new website and now you just sit back and wait for the leads and sales to come flooding in….well, not quite. In fact the launch of your website is just the start of the process to building up business leads and sales for your business. One of the most important factors to a successful website is it’s ongoing maintenance. The original website design and build is about getting the right foundation but it is the upkeep and maintenance of your site which is ultimately going to maximise it’s potential. Here are 5 reasons why you should be updating your website and keeping it maintained:

1. Make the right impression

One of the first things a potential customer will do is look up your website to find out more about your company. If your website is showing outdated information about an outdated promotion and your latest news post was 2 years ago then it will give the impression of a company that isn’t on top of it’s game. It may put off potential customers from doing business with you. Keeping your website is up to date with fresh content then it will show that you are a reputable and trustworthy business that can stay on top of things.

2. Keep people coming back to your site

Provide relevant, interesting, valuable and up to date information that helps your target market/customers accomplish their goals and you will find people will come back to your site more regularly and even share your content. You could do this with a weekly/monthly post and/or a monthly newsletter which highlights any latest developments in your area of work, special offers, news, helpful tips and advice or events you’ve been to or coming up. By taking this informative approach you will build trust with your customers and clients.

3. Better search engine rankings and increased traffic to your website

Guess what….search engines love fresh content. It’s a search engines priority to deliver the most relevant and up to date content to it’s uusers so it’s no surprise that they look good relevant content in a website. If you don’t update your website regularly then its likely that the search engines will not crawl your site as regularly as they don’t deem your website as up to date and your ranking will suffer. Updating your website regularly you will show the search engines that you have fresh content and it will improve your rankings.

4. Security

Most website frameworks and content management systems are updated regularly to fix bugs and stay up to date with the latest web standards. It is best practice to make sure that you’re are running the latest version of your web software as Internet baddies target websites running old versions which are more easily hacked into. Google also searches your site for malware which could be infecting your site and you could get delisted until you get it fixed.

5. Stay up to date with technology

Just as your business grows so should your website. It’s important not only to keep up with new products, services, prices and company information but also with new website technology. Website technology is always changing and the way people access your website is always evolving. One good example of this is the explosion in mobile internet access...it has become increasingly important to have a mobile friendly version of your website for your customers. A good way to achieve this is to make your website responsive. You needn’t do a complete overhaul of your website to keep up with the latest technology. You can just update your website with small changes over time.

Conclusion:

Updating your website with fresh and up to date content and features will increase it’s performance both in terms of search engine rankings and visitor conversion.

Can we help?

Get in touch with us to see how we can help you get the most out of your website.. We are a website design, marketing and management agency based in the Northern beaches of Sydney and we’d love to hear from you.